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The Story of Stuff ?

Review by Maria Carr

- www.storyofstuff.com

We live in a world where we just consume without thinking about the consequences. From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. The Story of Stuff is a free 20-minute, fast-paced, fact-filled look at the underside of our production and consumption patterns. The Story of Stuff exposes the connections between a huge number of environmental and social issues, and calls us together to create a more sustainable and just world. It'll teach you something, it'll make you laugh, and it just may change the way you look at all the stuff in your life forever.............. so gathering the kids and friends around the computer and enjoy this on line free video.

This video asks do consumers ever wonder what happens to their stuff from holidays past? “The Story of Stuff” takes viewers on a provocative on-line free tour of our consumer-driven culture exposing the real costs of this use-it and lose-it approach to stuff.

Last year N. Americans spent $5 billion during the holiday season, and this year sales are predicted to rise 4 percent. “The Story of Stuff” reveals that holiday consumption is not a seasonal phenomenon, rather an American maxim that has devastating consequences for our environment, third-world nations, working class Americans, personal health and even the general state of happiness in America.

The Story Of Stuff

Activist Annie Leonard, the film’s narrator and an expert on the materials economy, examines the social, environmental and global costs of extraction, production, distribution, consumption and disposal. Her illustration of a culture driven by stuff allows her to isolate the moment in history where she says the trend of consumption mania began. She examines how economic policies of the post-World War II era ushered in notions of consumerism — and how those notions are still driving much of the U.S. and global economies today. 

According to the film, consumer mania may have been born from the post World War II era, but economic manipulation has driven consumerism to where it is today. From the limited life cycle of personal computers to changes in footwear fashion, Leonard demonstrates that products are either designed to be regularly replaced or to convince consumers that their stuff needs to be upgraded. This notion of planned and perceived obsolescence drives the machine of American consumerism year round.

The film features Leonard delivering a rapid-fire, often humorous and always engaging story about “all our stuff — where it comes from and where it goes when we throw it away.” Written by Leonard, the film was produced by Free Range Studios, the makers of other socially-minded, web-based films such as “The Meatrix” and “Grocery Store Wars.” 

The film’s Web site, serves as an interactive launch pad for information and activism. The site features hundreds of organizations working to change the cycle of the materials economy and offers viewers “another way.” The site includes resources and information, a footnoted script, a suggested reading list and ideas for educational activities and discussion topics for local screenings.


To view 'The story Of stuff' website at www.storyofstuff.com

and article go to –http://www.okinhealth.com/articles/the-story-of-stuff.html

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